Mao Zilai: Vendor collaboration efficiency is greater than model innovation

On May 29th, Gaogong LED hosted the "2013 China LED Good Products Xi'an Tour Exhibition and Investment Promotion Conference" hosted by Gaogong LED's "Lighting Channel". During the conference, the director of the High-tech LED Industry Research Institute, "LED" Lighting Channels Editor-in-Chief Zhang Xiaofei and Xi'an local and surrounding distributors, designers and engineering decoration companies to analyze and forecast the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trends.

Lai Wei Optoelectronics Sales Director Mao Zilai said that different LED companies will attack channels with different marketing strategies. The channel warfare is extremely fierce. We cannot squander food because of the failure of a certain company, nor can we copy it because of the success of a certain enterprise.

As far as the overall management level of domestic LED enterprises is concerned, we should emphasize how to improve the efficiency of collaboration among the whole manufacturers. It is good at the heart, simple and simple, and it is a good cat to grasp the mouse. It is too "theory" and "mode". "It is a kind of embarrassment. The most effective maintenance is the quality of the product. Just as when asked about the requirements of goods, many consumers will always use "good quality and cheap" to describe.

In addition to the price of the products, consumers value the "excellent". Material superiority is a more important factor in price comparison, specifically quality. Product quality is the foundation of enterprise development. Increasing efforts to ensure quality is the foundation of the road for enterprises to build brands.

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