At the end of last year, Amazon spent US$90 million to acquire the manufacturer of “Blink Home Security Cameraâ€. This incident did not attract much attention, but sources said that Amazon is not only watching security cameras, but also behind the ultra-power saving. Energy-saving chips, to expand the Internet of Things market.
According to Reuters, the Blink security camera is produced by Immedia Semiconductor. The energy-saving chip designed by Immedia allows Blink to use two AA batteries for two years without wiring. At present, Amazon's security camera Cloud Cam and smart speaker Echo need to be plugged in and recharged. With the help of energy-saving chips, it is expected to save the trouble of charging.
Scott Jacobson, executive director of Madrona Venture Group, said that battery life is a big problem for networked devices. The security camera needs to be on standby. If the battery can be used for several months without plug-in charging or plumbing installation, It is a big change in the market.
Jacobson suspects that Amazon may expand power-saving chips for surveillance systems in drones or unmanned stores. Because the chip has a patent, the opponent can not imitate, will increase the Amazon advantage. Not only that, if Amazon masters the chip, it does not need to be outsourced, it can be directly produced by the OEM, and it can save a lot of cost. According to Matt Crowley, executive director of sensor manufacturer Vesper, vertical integration can save costs, and digital imaging chips are one of the most expensive parts of security cameras.
Barrons.com reported that DA Davidson analyst Tom Forte expects Amazon to apply the "Amazon Go" shopping technology that has been officially launched to the whole food supermarket market in the future, so that consumers can complete the purchase of cooked food products without having to contact the cashier. Buying action.
“Amazon Go†instantly records what consumers are taking away into virtual shopping carts through automated technology-level technologies such as computer vision, deep learning code, and sensor fusion. Assuming the consumer changes his mind and puts things back on the shelf, the shopping record can be cancelled immediately. Once out of the store, Amazon will immediately issue a billing details through the phone. In other words, consumers no longer have to wait in line to checkout.
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