After continuing to compete with the Chinese men's basketball team, TCL Group has recently won a victory in sports marketing – the new king of football, Neymar, has become the global brand promotion ambassador of TCL, which highlights the determination of TCL brand globalization strategy to accelerate its progress. With intent.
As a well-known home appliance brand in the world, TCL has won the favor of users all over the world with its pioneering technology innovation. The famous Brazilian star, Liguez Paris Saint-Germain active player Neymar Da Silva, is the Brazilian national team and Europe. The “Soul Character†of the Grand Club Paris Saint-Germain has the popularity and technical strength of C Ronaldo and Messi. The two are hand in hand. For the TCL brand, it has unparalleled historical significance for other companies:
First of all, injecting strong momentum into the acceleration of the TCL brand globalization strategy, deepening the strategic layout of globalization; secondly, enriching TCL's youthful and localized brand connotation with the passion of football and fun, and successfully shaped its own Brand characteristics, enhance TCL's brand influence in the world; Finally, this year is the World Cup year, relying on Neymar's high popularity and commercial value in the European and South American markets, can fully activate the market potential of TCL, and effectively enhance TCL globalization Brand value, accelerating the pace of globalization and user iteration, also greatly enhanced the TCL World Cup sports marketing war, becoming a milestone in TCL sports marketing.
In fact, TCL's marketing and sports marriage is not the first. After sponsoring the Chinese Football League in 1994, TCL began a sports marketing trip. Since then, the Langping Volleyball Foundation has sponsored the Chinese women's volleyball team, sponsored the Australian Open Tennis Championship, and cooperated with the Chinese Men's Basketball Team/CBA for 9 consecutive years. TCL continued to dig deep into the value of sports marketing. Overseas, the company has sponsored the European Tour for four consecutive years, has sponsored European football clubs for many years, and cooperated with popular events in Australia/Thailand/India. The TCL sports marketing layout has continued to spread from the inside out.
Sports marketing is a development strategy of TCL. By combining enterprise products with sports, the purpose is to create a culture, an emotion that resonates with consumers around the world. As stated by Li Dongsheng, Chairman and CEO of TCL Corporation, TCL develops innovative products based on the needs of users. Forge ahead, go abroad, in more than 160 countries around the world, with TCL series as the medium, promote Chinese brands to the world, promote Chinese culture, and build confidence in Chinese culture. With the power of “big country brandâ€, we will promote the upgrading process from “big country†to “powerful countryâ€.
Relying on the Group's global sports marketing and the Group's strong R&D, manufacturing strength and high-end exploration, TCL's refrigerator washing machine business has already been iterative product innovation, strong brand appeal and excellent global output. , seized a large number of sample results. After signing the "new ball king" Neymar, the TCL ice wash will undoubtedly capture a high growth opportunity.
Product iteration
Adhering to the pragmatic and innovative product concept, TCL Ice Wash has always adhered to the product iteration of excellence, especially in the past two years, continuously released the refrigerator washing machine boutique to solve the pain points of the actual consumption scene. In the field of washing machines, TCL washing machine lasted for three years, changing the internal structure of the traditional washing machine, isolating the dirt and bacteria in the washing machine, and successively introduced the pollution-free washing machine, the pollution-free drum washing machine, and the washing machine in the bucket-free barrel, which made TCL washing machine at the absolute leading edge pollution-free health field. Unique pollution-free technology leader, has won the China National Technical Certification, specialty products certification, a number of national patents and four international patents.
In the field of refrigerators, TCL refrigerator integrally the first inverter air-cooled technology, introduced a series of integrally air-cooled variable frequency refrigerator; first inverter integrated air-cooled technology, the ingredients for two minutes to achieve the storage of a rapid cooling, the rapid cooling speed to achieve fresh lock, lock original ingredients, exclusive AAT raise the fresh negative ion technology, the whole space from the permanent release of fusion dust, odor, sterilization, raise the fresh four functions as one to achieve water lock vegetable 7 days more than 90% It removes 91.17% E. coli and provides 360° all-round fresh food for food; it is equipped with multi-space partition exclusive, realizes dry and wet partition, storage of special ingredients, precise storage of special ingredients and other optimized fresh ingredients to meet the special needs of users. The comfort of living needs.
In recent years, TCL refrigerator, washing machine overweight continued product innovation, the future, Neymar for excellence and passion for football, will continue to infect TCL iterative continuous product innovation and excellence.
Tempered tone of the brand
In addition to products, TCL ice wash has no achievements in marketing, whether it is to help the happy twist of the annual drama "Shakespeare do not be angry", sponsored the weekly food / lifestyle talk show "Yellow Chef's Spring, Summer, Autumn and Winter" TCL CCTV documentary "Daguo Brands and Lines" broadcast, TCL global creative projection ads on the United States and New York and other six cities, the title of the Chinese Theater in Hollywood, and "X-Men" "Mission Impossible 5" "Justice League "The new ideas of "cultural + entertainment", such as the continued cooperation of Hollywood blockbusters, or the renewal of the Chinese men's basketball team, holding the NBA team Minnesota Timberwolves, signing football star Neymar and other global sports marketing models, TCL Entertainment + Sports Marketing means, is making great efforts to TCL brand tonality.
With the deep transformation of brand rejuvenation, TCL Ice Wash continues to accurately target target users with creative entertainment marketing model and global sports marketing strategy, and gradually promotes user iteration to create vivid and vivid brand vitality. At the same time, in the international arena, TCL Ice Wash is more differentiated in marketing and practicing the power of big country brands.
Thanks to the global marketing boost, TCL refrigerator washing machines are widely recognized and recognized by consumers. TCL Group's sales announcement for the third quarter of 2017 showed that sales of refrigerators and washing machines increased by 8.41% and 13.2% respectively year-on-year; sales data for July 2017 also showed that sales of TCL ice-washed products increased by 24.7% and 93.2 respectively. %. With the further expansion of brand awareness, the scale of the TCL ice wash market will rapidly expand.
Down-to-earth global output
The national “One Belt, One Road†policy provides Chinese enterprises with a welfare support for overseas companies to expand their territory. As China's iconic brand to the world, TCL has earned more than 100 billion yuan for three consecutive years, and nearly 50% of its revenue comes from overseas. Since 2003, TCL has made a large-scale overseas expansion. From overseas acquisitions to the re-establishment of the market strategy of “three military linkages, brand leadership, and rooted countries in key markets†in 2015, its international pioneering power has continued to deepen. The Group's overseas brand competitiveness and sales network are of great benefit to the global output of TCL Ice Wash.
Up to now, TCL has 26 R&D institutions, more than 10 joint laboratories, 22 manufacturing and processing bases, and more than 7,000 R&D personnel. The annual R&D investment reaches more than 4% of sales revenue, and is in Vietnam, Poland, Plants have been built in Mexico, Egypt and Brazil, radiating Southeast Asia, Europe, Central and North America, the Middle East and Africa, and Latin America. The cooperation with the star Neymar will greatly enhance the deep development of the TCL brand in Europe, North America, South America and other emerging markets, and further enhance the brand influence of TCL ice washing and other categories on a global scale.
Through the leading edge in product, brand and market mining, TCL refrigerator washing machine has become a leading company in the ice washing industry. With the addition of Neymar, the TCL ice wash brand will be further upgraded, and the global expansion will have further improvement, and it is expected to achieve the overturn of the overall market.
The latest data from Avi Cloud (AVC) shows that the total sales volume of China's washing machine market in 2017 was 36.88 million units, up 1.4% year-on-year, with sales reaching 71.9 billion yuan, up 6.2% year-on-year; the total sales volume in the refrigerator market was 3376. Wantai, a year-on-year decrease of 0.6%, sales reached 93.9 billion yuan, an increase of 3.9%; expected sales of the washing machine market reached 37.3 million units in 2018, an increase of 1.1%; refrigerator market is expected to retail volume of 33.96 million units, an increase 0.6%.
This year, the ice wash market remains optimistic, giving TCL and other companies a favorable environment for their efforts. In the opening year, the Group took the opportunity of signing Neymar to make all the home appliances such as refrigerators, washing machines and air-energy water heaters infiltrate and develop into fashionable and younger brands. It is foreseeable that the younger TCL refrigerator washing machine is bound to produce a stronger growth momentum in 2018.
VOZOL D6 Vape are so convenient, portable, and small volume, you just need to take them
out of your pocket and take a puff, feel the cloud of smoke, and the fragrance of fruit surrounding you. It's so great.
We are China leading manufacturer and supplier of Disposable Vapes puff bars, vozol d6 disposable vape,vozol d6 vape kit,
vozol d6 vape pen, and e-cigarette kit, and we specialize in disposable vapes, e-cigarette vape pens, e-cigarette kits, etc.
vozol d6 disposable vape,vozol d6 vape kit,vozol d6 vape pen,vozol d6 vape 1000 puffs,vozol d6 e-cigarette 1000 puffs
Ningbo Autrends International Trade Co.,Ltd. , https://www.supervapebar.com