Recently, some media have exposed the patented design of Samsung's smart speakers. From the exposed pictures, Samsung's smart speakers look very similar to the small home pan/tilt camera. They are used to the minimalist style design of smart speakers. This product appears to be quite "grounded."
According to a report from the early foreign media Phone Arena, Samsung filed a patent in the United States in November last year that allows the speaker to rotate 360°. It was designed by Samsung’s smart speaker. This patent shows that the device is equipped with a total of 7 A microphone, a camera, and a touch screen display, a rotating speaker and 7 microphones can effectively improve the recognition speed, and the user can easily recognize any position near the speaker.
"7 microphones + 1 camera + touch screen", this luxurious configuration is completely integrated with the current smart speaker design. It is easy to think of the Sony smart speaker Xperia Hello and Xperia Hello that were just launched in October last year. The same overall design of "7 microphone array + 4.6-inch screen + tracking function camera" is adopted, and these are the collection of functional modules of the older generation of smart speakers brands Echo, Google Home, and HomePod.
Cameras and displays are superfluous or icing on the cake?Compared with the first-generation pure smart speaker products produced by Amazon and Google, the smart speakers of Sony and Samsung integrate more elements, while smart speakers add cameras and displays, and constantly add to the design. Superfluous or icing on the cake?
Judging from the product news of the two official announcements, the addition of the camera and the display is the two interpretations of the application of smart speakers in the home scene. Both are to strengthen the video-based smart speakers in addition to voice control. Interactive ability. Multiple microphones and cameras are to allow the speakers to capture and respond to user commands at any angle, and achieve a better user experience in voice interaction and video interaction.
The Sony Xperia Hello embedded camera has an automatic tracking function, which can automatically detect people within 3 meters and identify family members based on the microphone and camera. When hearing a human voice, its head will rotate according to the sound source location, and a smart emoji package will be attached according to the situation. The body also supports 360° rotation. It is not so much a smart speaker, it is actually more like a small" robot".
The design of Samsung's rotatable speaker, 1 camera and 7 microphones is also designed to improve the recognition speed, no matter where the user is standing, it can be easily captured by the smart speaker. At the same time, Samsung’s small display for smart speakers is similar to Sony’s Xperia Hello. It supports touch screen control and is also a powerful tool for video playback and video calls.
With the addition of cameras and displays, the layout of Sony and Samsung’s smart speaker product lines, in fact, it can be seen that the two companies intend to use the technical advantages accumulated in the field of mobile phones to help the smart speaker and smart home market, but the camera and display The screen is more focused on meeting the video interaction and entertainment needs between family members, but the camera and display screen do not play a big role in the control of smart home appliances.
What are the odds of winning the battle for smart home entrance?As the key entrance of the smart home control center, smart speakers have become a battleground for giants to deploy smart homes. The entrance often determines the choice of smart hardware in the entire ecosystem. Users who choose a certain control system are also inevitable. Will choose to match hardware such as smart home appliances, which is why giants such as Google, Amazon, and Apple are actively expanding the array of supporting brands for their own control systems. Whoever enters the game earlier, who has a larger scale of third-party smart hardware support, will be able to occupy more initiative in the smart home market.
In this way, the biggest advantage of being the first to enter the smart speaker market is to have a higher market share. At this point, Amazon was the first to enter the market. Echo has long occupied the sales list of similar products of smart speakers. According to the data of market research company Strategy AnalyTIcs, in Q4 2016, Amazon once occupied 88% of the global smart home speaker market. However, with the rise of Google Home and other brands, Echo's first-mover advantage in the exclusive market has been gradually weakened, and the market's laws of innovation have further increased the competitiveness of the smart speaker market. Mapping: Security Knowledge Network June
Judging from the current layout of several major technology giants in the smart speaker market, the older generation of smart speaker products, such as Echo and Google Home, have three main advantages: first, the brand’s preconceivedness; second, its own control system ( Alexa, Google Assistant)'s extensive coverage brings the support of third-party smart home devices; third, price advantage. Of course, for consumers, the appearance design is also an important element of the selling point of smart speaker products. At this point, the "face value" of the older generation products is still online and can withstand the aesthetic test of time. This is also a bonus item. .
Later, Sony Xperia Hello, Apple HomePod, and Samsung smart speakers that have not yet been launched. These major brands have relatively high starting points. They are all good at empowering their smart speaker product business with the accumulation of resources in the mobile phone field, including front-end functions. Design and back-end voice control system. Apple is special. Although its HomePod was launched very late, Apple has already started to deploy smart homes a few years ago, and HomeKit's support for third-party smart hardware devices now has a considerable scale. And this is the advantage that Sony and Samsung lack.
Sony and Samsung have the most similarity in the layout of the smart speaker (smart home) business. Both have loaded the smart speaker with camera and display function modules to enhance the application of video interaction. The two companies also have their own smart home appliances business. Their own smart speakers control their own home appliances, which are more secure in terms of interoperability and safety. This is an advantage that other pure platform smart speaker brands do not have.
However, its disadvantages are also obvious. The first is the price. Although Samsung smart speakers have not yet been priced, according to Sony's market price, Samsung smart speakers are likely to be in the range of 5000-10000 yuan, in the smart speaker market with an average price of 3K or less , This price is not pleasing to consumers. Comparing prices to see the influence of these two smart speakers in the smart home control link, the smart speakers of Sony and Samsung are more inclined to connect directly to their own smart home appliances, which poses a great challenge to consumers' brand loyalty To a certain extent, it can be seen that Samsung and Sony focus on the local market in the layout of smart homes. In countries such as Japan and South Korea that highly support state-owned brands, Samsung and Sony still have great opportunities. .
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