1. The core business circle casts unique space value
Most of the outdoor LED display media are located in the core city's landmark part-time, central business district, traffic trunks, and places with dense traffic. With the development of urbanization, these places have become the main places for urban mainstream people to engage in business activities, leisure, entertainment, food and beverage, so they have the characteristics of scarcity, core, etc., and become a media form with marketing value and quality. According to the survey, the average weekly arrival rate of outdoor LED display media is 61.8% , the average weekly business circle arrival frequency is 3.8 times, and the monthly average arrival rate is 79.3% . 30% of the audience actively pay attention to outdoor LED display media, and the audience average The single eye stay is 15.1 seconds. LED display has a relatively stable and repeated contact audience, which is beneficial to the effective transmission and understanding of LED display media information.
2. High arrival rate, effectively covering the audience
　　 The LED display screen has large screen area, eye-catching, strong visual impact, wide viewing angle range and colorful color. It has good viewing distance and super clear picture, combined with unique space advantages, making the LED display media attract the urban crowd. Eyeballs. The survey found that the average weekly LED board media arrival rate was 61.8% , the average weekly business circle arrival frequency was 3.8 times, and the monthly average arrival rate was 79.3% . 30% of the audience actively paid attention to the outdoor LED display media, the audience average The secondary gaze stayed at 15.1 seconds. LED display has a relatively stable and repeated contact audience, which is beneficial to the effective transmission and understanding of LED display media information.
3 , the audience agrees, to help the conversion of advertising effects
Outdoor LED display can effectively enhance the audience's perception and attitude towards the brand. For outdoor media, respondents are more inclined to think that the brand of advertising on outdoor LED display is a strong brand and a leading brand in various industries. At the same time, LED display advertising is also very helpful to enhance the impression of brands and products. 76.1% of the audience confirmed that outdoor LED display advertising has a greater impact on brand and product impressions. The advertising efforts of the products and the resulting good brand image will play a decisive role in consumer purchases. After contacting the outdoor LED display advertisement, the audience behavior is affected by the advertisement, and the subsequent behavior intention is generated. Among them, nearly 20% will actively search for relevant information on the Internet, 6.7% will directly enter the store consultation, 24.7% will try to purchase the product, and 37.3% will pass on or actively discuss relevant product information to form a second spread.
4 , the audience is high-end, the marketing value is obvious
In recent years, LED outdoor media operators continue to emerge, but we also see, outdoor LED display media operator level varies greatly, and the media in order to maintain daily operations, regardless of the quality and content of advertising, the media have a negative impact on the image; therefore In order to further realize the differentiation of the media and the healthy development of the industry, it is essential to establish a good brand image of the media and focus on long-term sustainable development and continuous innovation. The experts also confirmed this view through continuous visits: continuous innovation and improvement. Media quality is very important. Some outdoor media have introduced new technologies such as human screen interaction and QR code scanning to attract consumers to participate in the process of brand communication, thereby enhancing the integration value of media advertising.
Fiber Pen Nib,Passive Capacitive Stylus Pen,Rubber Tip Stylus Pen,Microsoft Stylus Pen
Shenzhen Ruidian Technology CO., Ltd , https://www.szwisonen.com