Sony has always been committed to creating a high-quality audiovisual experience for its users. It not only insists on diversified content development, but also focuses on the continuous improvement of content quality and meets the needs of high-end users with high-quality content. On the one hand, it has fully explored the unique content resources of Sony Pictures Entertainment within the Group. On the other hand, it has actively cooperated with content providers in different areas of the mainland and continuously promoted new contents and services. As one of Sony's important content partners, Hua Digital TV is the leading Internet TV licensee in China and has a strong advantage in terms of resources and broad audience in the Internet TV industry. The 4K/4K-HDR streaming media service is the number of Chinese. Focused on the exclusive service launched by Sony Bravia Smart TV. Compared with the previous 4K resolution source, 4K HDR not only has better detail performance, but HDR technology can also allow the movie to have a wider range of brightness dynamics, and greatly expand the performance of color under different brightness. Combining the advanced HEVC HD encoding technology of HUAQU TV, users can quickly enjoy the true ultra-high-definition visual experience brought by real 4K HDR content through the Sony Bravia smart TV. The first batch of online films include "Extraordinary Spider-Man 2", "Smurf 2", "Angry Bird", "Sharks Beach", "Dante Code" and so on. More new films and classic films will continue to be released in the future. .
Of course, quality resources and services need to rely on good TV to present. As an active promoter of 4K HDR technology, Sony has profound achievements in image quality performance. Last year's LCD flagship Z9D series television sets Sony's many black technologies into one, fully bringing 4K HDR images to full play, bringing users The experience of LCD TV viewing beyond the past has received a good market response. This year's 4K HDR OLED TV A1 series as a Sony accumulated for ten years, not only equipped with the same X1 advanced version of the chip with the Sony Z9D, can fully release OLED self-luminous, no residual image, wide viewing angle and other innate natural Advantages, and through the integration of object-based HDR dynamic image-by-image reshaping technology, 4K HDR 14bit smooth gradient, dual image database three core technologies, to provide users with more rich colors and more realistic and delicate 4K HDR light shadow performance, Combined with Sony TV's unique screen sound field technology, it can present the audience with cinematic “features of sound and pictureâ€.
The launch of the 4K HDR streaming media content means that Sony has taken a big step forward in perfecting localized TV content. However, Sony’s effort in diversifying its content distribution is not limited to this. Apart from the fact that Sony has launched video content in addition to the number of HD content. In addition to the cooperation, Sony has also conducted in-depth cooperation with leading domestic content providers such as QQ Music and Tencent TV Games to create a multi-dimensional, high-quality content resource matrix that integrates film and television, music and games.
As a pioneer and active promoter of HDR technology, Sony has always been committed to building an ecological chain of 4K HDR content resources. With the launch of the 4K HDR streaming service based on Sony Pictures Entertainment's video resources, Sony will accelerate the 4K HDR video content. Popularize and further improve the "hardware + content" of the overall layout, from the source to the terminal to provide users with a more high-quality entertainment audio-visual experience.
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