Two Directions and Three Trends of Intelligent Audio Development

We can predict the trend of this field in 2015 based on the characteristics of the products of the above several smart audio brands.

(1) Two directions of development of smart audio

Direction One: Sound Quality Improvement

Whether or not it has high quality sound quality is an important criterion for consumers to judge an audio product. This is also an important factor for smart audio products leading traditional audio products. In the process of promotion and promotion, high-quality sound quality is the core demand of consumers and the main selling point of smart audio.

Although the sound quality of Xunfei, SONOS smart sound and Dianyun sound is ranked high in all audio products, the key to its development and improvement is still the sound quality of the product, and other aspects of the product are improved on the basis of sound quality. Should be the strategic focus of smart audio companies.

Direction II: Using advanced technology to enhance the intelligence of audio products

The rapid development momentum in the smart home field has given the smart audio industry more opportunities for development. Various smart audio companies have taken different measures in order to achieve good performance in the competition. Xinfei and Xiaozhi smart audio brands are focused on the application of voice control systems. They want to use voice systems to increase audio products to controllers in smart home systems. We can see from these two smart audio companies that they want to use audio products as the leading products in smart home systems. However, Xiaozhi Smart Audio is still in its infancy, and XFX Smart Audio is leading the voice system. For other brands of products, but overall, the voice search function of smart audio still needs to be improved. To realize the ultimate goal of the audio product becoming the controller of the smart home system, it is necessary to use advanced technology to enhance the intelligent level of audio products.

(2) Three major trends in the development of smart audio

Trend 1: Reducing Audio Product Volume, Uniform Battery Standard

Audio products are mobile hardware that users expect to have with their high quality sound quality. In order to ensure sound quality, some smart audio brand products have six speakers installed. Such devices require batteries to support their energy consumption. Therefore, for the convenience of consumers, smart audio also needs to standardize the battery, so that the product can be easily carried.

Trend 2: Grasping the core requirements of users for high sound quality

In the early days of the development of smart audio products. Consumers have complained about the sound quality of their purchases on social networking platforms. As an audio product, high sound quality is always the core demand of consumers. Only by grasping this point can products continue to attract consumers. Therefore, in the next development and improvement process, what smart audio companies need to do is to improve the sound quality of their products, and to increase the price/performance ratio of smart audio products while satisfying consumers’ enjoyment of music.

Trend 3: Open interfaces to enhance the status in smart home systems

The popularity of the Internet is getting higher and higher, and the support of users is becoming more and more important for smart audio brands. In order to gain the trust and support of users, many smart audio manufacturers further open their layouts and strengthen cooperation with other products. This will also help improve the status of smart audio in smart home systems.

Since its birth in 2014, smart audio products have continued to develop and improve. In 2015, more and more merchants entered the intelligent audio industry, and competition in this field has become increasingly fierce. To maintain its own development and progress in competition, it is necessary to adjust its own development strategy in a timely manner in accordance with the market conditions and the needs of consumers. Therefore, in 2015, what smart audio products need to do is to put user needs first, meet the core needs while highlighting the characteristics of the products and improving the level of intelligence.