On the occasion of the first anniversary of the listing on August 19th, the “819 Op Factory Direct Selling Festival†jointly created by its Qianchengwan store was grandly opened. A total of 50,000 people came to the scene at the direct purchase sites around the country, and together they set off a shopping storm. On the day of the event, a total of 18,700 orders were produced, with a total order value of 77.36 million and a maximum unit price of 78,000 yuan. This event is a major breakthrough in the channel innovation of Op Lighting in the whole country. By providing consumers with convenient consumption experience, we can fully experience the comprehensive strength of Op.
At the scene of the event, you can see the friendly smile everywhere, and you can feel the thoughtful service everywhere. By visiting the factory, consumers have a new understanding of the whole process of production of lighting products that are indispensable in life, and have a real understanding of the professional and strength of Opus in the field of lighting. And this is the original intention of Opus's channel innovation exploration. Opto Lighting is constantly striving to provide the most intimate service by providing insight into market trends and consumer needs. Optimize the consumer experience by creating a multi-storey store to provide a one-stop solution. And many times test the water factory purchase, effectively take advantage of online and offline sales, from hardware products to software services, to create the most convenient and most comfortable consumer experience. The person in charge of Op Lighting Channel also said: "Based on Oupu's full product line + strong dealer network, combined with the rich experience of Oup's factory purchase activities, the user's premise is the basis for the success of this event. As a leader in the lighting industry, in addition to continuous optimization on the channel, Op continues to transform itself to build and expand new development space, and strive to provide consumers with professional, intelligent, healthy and fashionable products and services.
Deeply cultivated lighting field to win the trust of consumers with professionalism
Deeply cultivated in the field of lighting for more than 20 years, focusing on light research. The R&D department has excellent domestic and international lighting talents, more than 300 R&D engineers and technicians, more than 800 patents, and more than 400 patents being applied. At the same time, it continues to increase R&D and talent investment, realize independent research and development, and continuously conduct product spectrum. Optimization; At the same time of technological innovation, in the production and manufacturing capabilities, the automated assembly line independently developed by the Opus technicians is put into use, reducing labor costs and further improving manufacturing efficiency. The intelligent and informatized ETO production workshop can help customers to produce high-quality products and make design ideas perfect. At the same time, in order to use all users to create visible value, Op Lighting implements a strategy of doing business. In the field of home lighting, it is also deeply recognized by users in the field of commercial lighting. For example, the fresh light introduced by Op, which uses unique spectrum control technology, makes the food appear natural light color, looks more fresh and attractive, and becomes many The first choice for large supermarkets. On the first anniversary of the listing of Oup, Opp will continue to uphold the mission of “creating value with light†and provide consumers with intelligent, healthy, fashionable and high-quality light environment.
Accelerate smart innovation and facilitate consumer life
With the accelerating pace of people's life, and the advancement and popularization of computer technology and network communication technology, people's demand for convenient and intelligent household products has gradually increased. In order to meet the needs of consumers, smart homes are constantly developing. From smart items to smart homes, the smart home ecosystem will be the theme of future home life. Op Lighting is an indispensable member of the smart home, and Opus is constantly striving to create an intelligent lighting ecosystem.
With the support of the Opu R&D team, we continue to develop smart products and introduce intelligent products such as smart sleep lights and small O to provide consumers with convenient life. Before the listing, Opt officially signed a strategic agreement with Huawei. After the listing, it also cooperated with Huawei to release strategic products. Through Hilink and other smart home products, it has achieved integration and interaction. Using APP or voice can realize intelligent regulation and control, and realize the linkage between lighting and other home appliances. Whether it is a happy party time or a warm and romantic two-person world, Op Lighting can automatically adjust the mode to create a comfortable and comfortable light environment to meet our ambience needs.
Healthy light environment to protect consumers
In addition to the continuous upgrading of intelligence, Op Lighting has always focused on creating a healthy light environment. That is to comply with the physiological rhythm of the human body, carry out healthy light research on the visual and physiological psychological conditions of different groups of people, and provide a healthy light life according to the needs of people at various stages.
In response to the problem of drowsiness in the elderly, Opup proposes lamps with higher color temperature and higher color rendering, which effectively increases the fun of the elderly to participate in daily life and eases their sleepiness habits. In response to women's makeup needs, we will work together with universities to develop lighting needs analysis and develop beauty lamps to give women a sense of confidence in every occasion. In order to meet the children's growth and learning needs, Oupu launched the "smart children's reading and writing table lamp", which not only does the light source have no video flash, no blue light hazard, cares for the child's eye health, and also has a voice prompt function to help train the child correctly. Sitting posture helps children grow up healthily. The development of Ou Pu's series of health products can be carefully guarded by different consumer groups in different life details.
(Ou Pu lighting intelligent children's reading and writing table lamp with light to protect children's health)
Fashion style is highly sought after by young groups
After the rise of the consumer groups in the 80s and 90s, the demand for products and brand fashion has been continuously improved, and the company has also been upgraded in terms of product design style and brand image.
At the product level, echoing the appeals of young consumers, they have launched a number of fashion series products, which are suitable for young, energetic and simple living people; the new Asian style designed for the pursuit of oriental cultural heritage; the preference for Western aesthetics And the pursuit of individual expression of the crowd, the introduction of Western-style retro series, crystal lamp products. OPP also provides consumers with art switches and integrated homes in the whole category, and highly matched with the style of lighting products in some product series, determined to bring consumers a stylish, caring and quality life experience to meet consumers. Home improvement all-round demand.
The success of the "819 Op Factory Direct Selling Festival" is not only the consumer's affirmation of the Opto channel innovation, but also the recognition of the first anniversary of the company's listing. Since its launch, Opus has made great efforts in this event, whether it is at the professional level or intelligent research and development, or the efforts made by healthy lighting and fashion style. In the future, Opp will continue to adhere to the mission of “creating value with lightâ€, people-oriented, not forgetting the original heart, and creating a high-quality and comfortable life for the wider consumers and customers.
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