According to a report from the Washington Post on June 14, the biggest secret in Silicon Valley may be that Apple is studying something related to automobiles. But before but Apple, no one knew what Apple was studying. In a recent interview with Bloomberg, Apple chief executive Tim Cook disclosed more details about the car project and announced that the company is "focusing on developing automated systems." In simple terms, this means that Apple is developing driverless car technology.
Apple has not revealed whether it intends to sell the self-driving cars it has developed, but Cooke hinted in the comments that the company is not interested in making "wheel machines", mainly developing software or brains that support cars. Cook said: "This is a core technology, we think it is very important." Cook compared the car project as "the mother of all AI projects", and called it "probably one of the most difficult AI projects."
In order to "see" and "understand" the world around them, driverless cars require sophisticated computing and sensing systems. Artificial intelligence (AI) can help understand this type of data. By analyzing tens of thousands of hours of driving records, companies such as Google and Ford hope that their machines will soon be able to drive cars more safely and effectively than human drivers.
This adds to the possibility that, like Apple and Google using iOS and Android as the dominant forces in the field of mobile operating systems, the operating system in the field of driverless cars will be similar. Karl Brauer, an analyst at Kelley Blue Book, said: “Apple seems to be on the same path as Waymo/Google, focusing on the development of driverless car technology and handing over production to other established cars. This will put Apple and Google in direct competition once again, and in the future, will we see the two major auto-driving car systems competing against each other, like today's smartphone operating system? The answer is likely to be positive. ."
As early as April of this year, the public seemed to be interested in Apple’s participation in the driverless car wars, when California regulators authorized Apple to test multiple modified Lexus SUVs on the road. But it wasn't clear at the time which part of the driverless technology Apple was focusing on, and the company also refused to respond.
Car analysts say that developing and manufacturing large numbers of cars is obviously more complicated than the rapid development of smart phones or laptops. To this day, Tesla Electric Vehicles is still struggling to solve the problem of insufficient capacity, and manufacturing challenges are increasing. The automobile has many moving parts. The old car company in Detroit has huge economies of scale, and it is very difficult for the newcomers to enter this market.
Many analysts claimed that despite the great success of the Apple iPhone, it was mainly due to the fact that most people at the time did not have mobile phones, and the auto market was saturated. This can't help but doubt that if Apple really sells cars, can it really make money? (small)
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