ã€Global Science and Technology Report】 According to news from the United States just obtained by the reporter, at about 10:00 a.m. on June 16, Beijing time, Sharp withdrew his lawsuit against Hisense. This means that Sharp may end up losing.
According to the information received by the reporter, before submitting the lawsuit, Sharp believes that the prosecution of Hisense will surely win. They tried to legally reclaim Sharp's brand rights in North America. This is because, after seeing Hisense's business getting warmer, Sharp seems to have seen another chance.
An attorney from the United States told reporters that when Sharp sued Hisense, he did not expect Hisense to prepare all the information sufficiently, which seemed to exceed Sharp's imagination. Even if they meet the court, Hisense's odds are greater than Sharp's.
From the prosecution to the withdrawal of the case, Sharp's actions let people in the industry speak up. Even an executive from Matsushita Electric stated in private that he did not understand why Sharp had to do this and did not understand it. This act of destroying the rules of play has a negative effect on Japanese companies. Everyone would think that Japanese companies are actually out of the blue.
Who is Sharp's "black hand" behind the lawsuit against Hisense? International arbitration supports Hisense
From the root point of view, when Sharp first faced difficulties, it was Hisense who rescued Sharp. In 2015, after Sharp decided to stop the television business in the Americas, he took the initiative to find Hisense to seek help, hoping to license Sharp's television business to Hisense.
After a merger between the two parties, a Sharp executive once said to BlueTech that Sharp considered that Hisense has technology and brand advantages in China's color TV companies and is willing to cooperate with Hisense.
After trade-offs and rounds of negotiations, Hisense eventually acquired Sharp's Mexican TV plant and obtained an exclusive license from the Sharp brand to television operations in North America (except Brazil).
All this, if not because Foxconn acquired Sharp, perhaps Hisense and Sharp are still in good company. The turning point of the problem appeared after Foxconn acquired Sharp in 2016. Sharp's attitude towards Hisense has changed, and it has publicly stated that it wants to take back the Sharp brand. In spite of the agreement between the two parties, Sharp asked Hisense to stop using the Sharp brand.
It is reported that Hisense has made significant investments in brands, channels, and marketing in North America after acquiring Sharp's North American brand use rights. Therefore, after learning that Sharp had filed a lawsuit, Hisense officially told Sharp to respect the legal contract and continue to perform the agreement.
Sources revealed that after being rejected by Hisense, Sharp began a public opinion offensive and filed a lawsuit without legal basis, attempting to force him to terminate the agreement through public opinion.
In fact, domestic media reported Sharp's prosecution of Hisense's incident, which is lagging behind. The actual situation is that on April 17, 2017, Sharp unilaterally notified Hisense of the termination of the agreement. But Hisense quit!
A person from the legal profession in the United States stated that, in response, Hisense immediately filed an emergency arbitration. On May 9, 2017, the international arbitral ruling demanded that Sharp continue to perform the contract, and at the same time asked Sharp to stop smashing Hisense or interfere with the normal operation of Hisense. Although the two parties agreed to resolve the dispute through arbitration, Sharp completely ignored the results of the arbitration and filed unfounded lawsuits against Hisense in New York and California.
Is Sharp's withdrawal of the lawsuit and the restoration of Hisense the only way out?
In fact, after Hisense took over the Mexican factory and drastically improved the environment, the Sharp brand began to return to life.
Originally thought that everything was not safe, but in fact it is brewing storms. According to the channels from the United States, as early as the second half of 2016, some enterprises began to contact the US sales channels frequently, and at the same time violated the contract to channel the goods on the online channel, disrupting the market.
In response to this phenomenon, people have long been collecting various evidence in case of need. It is understood that there is now sufficient evidence to show that Sharp's practice was directed by certain companies, and that his behavior was a serious violation of the agreement and caused price and market confusion, and was a serious detriment to others.
Of course, the above behavior has not been finally achieved. The end result is that Sharp has withdrawn its appeal.
However, it is certain that Sharp's withdrawal of the lawsuit means that the previous lawsuit failed. Any company should abide by the rules of the game. If both parties have always been in the past, it is actually a win-win situation.
The current situation, if Sharp Haixin returns to good, is beneficial to both parties. Repairing with Hisense, especially for Sharp, will be even more helpful in North America.
Hisense's penetration in North America exceeds Sharp's imagination. It is reported that so far, Hisense has begun to infiltrate all North American channels, has its own smart operating system, and has integrated many third-party agencies, has become an influential brand in the US market.
Today's color TV competition is no longer just a screen battle, but the industry chain, supply chain, birth chain chain. Judging from the current situation, in the process of Hisense's internationalization, Sharp has been detached from Sharp in the construction of industrial chains and ecological chains.
Based on the market fundamentals of Hisense in North America, including supply chain, technology research and development, and services, Sharp should shake hands with him after he withdraws Hisense, which is a better way for Sharp.
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