There is a technology called vr virtual reality, which is no more than a household name in 16 years because capital is sought after, entrepreneurs are crazy, and the market is blown out. However, by 17 years this market has become more rational, rationally treating the abstract concept of VR and rationally treating this crazy evil. State, perhaps because it is not mature enough, perhaps because it still cannot solve the real market pain points, perhaps because we have been stricken by high-tech technology...
Figure 1 The future has come, VR hit
[Meeting a stagnant market and finding a new breakthrough]
And this VR technology more we think about is how to generate cash, how to cut into the application scene, coincidentally, VR experience shop has become the fastest and most likely realization of the entire industry application scenarios, for a time the market has another kind of besieged-style situation : Every day, many VR experience stores have lost money or closed down. Of course, at the same time, some new shopkeepers are opening a new experience store for their family every day. Many people may wonder why this is the case? In fact, this is just a simple microcosm of the market, because the real economy is slowly moving into a weak situation. All people are faced with the so-called "survival." When a technology seems to be able to change this situation, we are too dependent and always try to find ourselves. , always trying to have a brand new breakthrough.
Figure 2 encounters a stagnant market and finds new breakthroughs
[Uneven status quo, excavation reasons]
Take the name of an experience shop, buy a VR glasses, buy some more content, rent a sort of facade, and then put a few posters on it, and do a leaflet on “The future has come, VR experience hitsâ€. Send a few experience pictures in the circle of friends, even if our VR experience shop opens! Then start to wait for the money, one month, two months, three months ... ... close: this store transfer, welcome to contact? Maybe you don’t believe that this is the status quo of the VR experience shop at this stage. There is also a lot of calculations. There are a lot of peripherals, such as 9D, racing cars, guns, various rocking chairs, bicycles, etc., and then rent a Very nice facade and decoration is very luxurious, a flower is hundreds of thousands of investment, and then recruit a few sister paper to look at the shop, then there is no! Then the same tragedy happened a year later: The shop closed down. Although the VR experience shop is jagged, some people simply invest in it, and some people have high input, but the final result is the same. Why? Very simple, consumers do not pay
The apparent reason for the transition or failure of the VR Experience Store is that consumers do not pay for it. What are the root causes? Content is not attractive, and homogeneity is too serious to cause consumer fatigue. This is no longer a time when the past paid for the sake of freshness. All consumers will think about the value of consumption, so we must start a profitable VR experience shop. , Core output VR content, and then coupled with continuous VR technical support + online and offline marketing across the entire network, may increase the likelihood of success.
Break through the bottleneck and stand at the top of the industrial zone
Contradictions: Open and Close? Open VR experience shop do not know how to operate properly, not open and afraid to miss a wave of good opportunities to make money, but all the choices have two sides, how to break through the bottleneck into the superstructure of the VR industry zone: to seize the hearts of consumers, Let it be willing to pay for it!
Figure 3 VR fly higher with Dongfeng
1 Finding your own core competitiveness. This is true of any industry involvement. Resources, technology, marketing or a lot of money?
2 Collaborate with a brand focused on VR experience shop solutions (such as VR in the first law), leveraging or being able to stand at the top of the industrial zone faster;
3 Continuous learning, using self-power to create a magical future, leading the era of high-tech trend
The VR Experience Store has become the outlet and has been hailed as the fastest-to-realize business point. Standing in the center of this scale, it is necessary to understand how to measure, grasp the time of starting a business, and use the wind of a shareholder, perhaps it will fly higher and further. When you are not prepared, please do not start! Choose VR, then it will be tough!
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