Buy TV? These foreign brands should be cautious!

More professional users will consider quality and features when purchasing TVs. However, more users are more superstitious about the brand, at the same price or the same size, always superstitious "foreign brand" or joint venture brand. So, do these "foreign brands" or joint-brand TVs really outperform domestic brands? In fact, this is not really the same thing! Here we give you a small way to reveal a secret ^__^.
Look at the flowers, those TV brands sold to home appliance stores Keywords: Sanyo, Pioneer foreign brand TV Many in the fierce competitive environment in China have been very hard, including Panasonic, Sharp, etc., and earlier as Hitachi, Sanyo Such brands as Pioneer are even more precarious in the Chinese market. Even survival is a problem. Therefore, in order to cut costs, many foreign manufacturers have given up their own designs and production methods, and instead have directly licensed TV brands to Chinese home appliance stores. The result of this is the TV brand or the brand, but in fact it has already had nothing to do with the brand's vendors.
One of the more famous cases is Sanyo and Pioneer. First of all, say Sanyo, we all know that Sanyo's TV brand is actually dead. After Panasonic bought Sanyo, the brand officially withdrew from the home appliance market this year. It stands to reason that the world should not have Sanyo TV brand, but careful users will certainly find: Sanyo this brand is still sold in the United States 3C stores and e-commerce platform.
What's going on here? The answer is that in 2011 when Sanyo TV withdrew from the Chinese market, it sold Sanyo TV’s five-year operating rights in China to Gome. This means that Gome will still be able to sell any TV products in China with the Sanyo brand in 2016. Only this Sanyo TV and Sanyo of Japan have no other relationship besides the brand LOGO, neither the design nor the technology has anything to do with Sanyo in Japan. Gome only needs to find domestic TV manufacturers to provide products, and then paste the Sanyo trademark. So Sanyo, which we currently see in the country, is actually a complete domestic product!
Let's talk about Pioneer. Pioneer's TV brand is still sold globally, but in the Chinese market, you will find that in addition to Suning, no Pioneer brand TV sets can be found anywhere else. This is because Pioneer, like Sanyo, sold domestic operating rights, but the buyer was Suning. Pioneer TVs abroad and China's domestic Pioneer TV are naturally different. China's Pioneer TVs are entirely operated by Suning. The model is the same as Sanyo's. It is looking for domestic manufacturers and it is affixed with Pioneer's trademark sales.
Sanyo and Pioneer, as well-known Japanese brands, can indeed attract the attention of many people. But at least in the current domestic, these two brands of television are in fact the production design of domestic TV manufacturers, in addition to the brand, they are no different in technology, panel and domestic TV. If only considering the brand as a condition to consider buying a TV, consumers may not be able to buy TVs of these two brands better than domestic TVs of the same price.
Off-site heterogeneity, local overseas two key words: Toshiba then surely there will be readers asked, Sanyo and Pioneer Since the operating right has been bought by a Chinese home appliance store, then I buy joint venture brand TV that can be bought everywhere There is no problem, right? The answer is “not necessarily!” Although some foreign brands are sold worldwide, due to cost pressures, different sales strategies have been adopted in different regions. For example, Toshiba, TVs sold in China and TVs sold in Japan are not One way goods.
Toshiba’s technical strength in flat-panel TVs has been at the top level in the world. In the past, plasma TVs and high-end LCD TVs sold in China were all in the leading position in terms of picture quality. In addition, the 4K TVs with the best picture quality in Japan in the past two years have been controlled by Toshiba, such as the Z10 series and the J10 series. . However, the biggest problem is that Toshiba’s own TVs designed and manufactured in Japan are not sold outside of Japan. Therefore, we cannot buy high-quality TVs from Toshiba’s original Japanese factories at home. But the price is higher and the voltage is not correct.)
So the question is, since Japan is not able to buy the original Toshiba TV production, then the mainland China Toshiba brand TV is how come? The answer is OEM. In fact, Toshiba's current global sales point is already less than half of its heyday, and if the original Japanese products are introduced at each point of sale, the price of its own products is not high, and its logistics costs are also very high, which is already in a predicament. Toshiba is clearly not wise. In China, Toshiba's brand TVs are all OEMed by TCL. Even the sign of “Regza” is actually technically far away from Toshiba. At present, the highest price of Toshiba's top 4K TV series in mainland China exceeds 15,000 yuan, but there is still a big gap between the actual picture quality and configuration and the top-level Z20 series of the Toshiba original manufacturer.
So for people who are buying Toshiba TVs for Toshiba's top names, you don't buy Toshiba's top quality. On the other hand, Haitao is not easy for this big piece of TV. It is not as realistic as buying a TCL product of the same level. The difference in picture quality is not great, and the price is even cheaper. After all, Toshiba’s brand premium is still very high, but in fact it is mostly saving money.
High-end low-end, different positioning of different KEY: Sony, Philips said, does that mean that the current domestic foreign brands and joint venture brands are peddling to sell dog meat? Of course, it is not so extreme. For example, Panasonic, Sony, LG, Samsung and other manufacturers of televisions, top-ranking Japanese and Korean origin, and Japan and South Korea's indigenous products are no different; many high-end products even if the domestic factory production However, it also follows the original design and technology, and even sells products made in China to the world.
However, even such manufacturers have a lot of knowledge of their product strategies. In fact, products such as Japanese Korean OEM products or those equipped with core technologies and designs of manufacturers are often more willing to place such products on high-end and high-end product lines with high profitability due to high costs (this is normal Business practices). However, if you want to survive in such a fierce market in China, you will definitely need low-priced products. At this time, they will design their own "investing expensive." Therefore, these manufacturers' low-cost products use the OEM + OEM method. .
Taking Sony as an example, Sony's top 4K curved TVs are imported from Japan, the high-end 9300D and even the mid-end 8500D series. Basically, they use Japanese technology and design. Although there are slight differences between the names at home and abroad, the overall change is not great. . However, Sony’s low-end products in China hardly appear overseas. It is difficult for the United States and Japan to find similar TVs. This type of TV is basically handed over to a Chinese TV manufacturer and then directly rebranded. can. This can not only rely on the brand to make these products a little premium, but also can compete with traditional Chinese home appliance manufacturers in the low-priced market.
Similar situation is also Philips. In fact, the color TV business of Philips has been fully delivered to AOC. At present, most Philips color TVs are actually OEMed by AOC. This is actually not a big problem. The key is that some of Philips’ advanced image quality technologies have gradually disappeared in the low-end and even 4K product lines, such as Ambilight and Ruiteng Core. Only a few top-level high-priced products can be purchased, and these technologies have been used in the past. It has appeared in the thousands of models of 1080P.
In fact, most joint venture brands have the same situation. Including the currently precarious Matsushita and Sharp, which was acquired by Hon Hai. For foreign manufacturers, especially Japanese businessmen, their original core technology and panels, due to cost reasons, are difficult to survive in China's environment of “bad money drives out good money”, so this formed a high-end Own, low-priced products rely on the phenomenon of others.
For these branded TVs, our suggestion is that if the budget is sufficient, then please purchase the high-end products of the manufacturers, so as to obtain the technical and image quality characteristics of the manufacturers. It's best not to buy their low-end products. You'll only pay for premium brands. Better to buy better domestic brands, more cost-effective. Even the cheap millet and LeTV will continue to be low-end.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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