After a round of unprecedented and tragic price wars, the profit of color TV products has been squeezed by almost all the Internet “powerfulâ€, and it has been affected by the rising cost of upstream components recently. The "thin" color TV industry can no longer sit still, and a "rising sound" immediately sounded in the industry: the price increase of the color TV is almost "like an arrow, it has to be sent."
LeTV
A few days ago, LeTV released a statement announcing that the price of some models of 40-inch, 43-inch, 50-inch, and 55-inch models will be increased by 100 yuan each, and that of some 65-inch models will be increased by 300 yuan. The price increase is affected by the rise in upstream panel prices. This is the second price increase of LeTV Super TV after September. In addition, the market research organization IHS announced the latest November panel quotation also showed that, including 40-inch, 43-inch, 55-inch, 65-inch and other large and medium-sized TV panels rose by more than 10 US dollars in a single month, showing that the supply chain's momentum for pulling goods is not reduced .
LCD panel supply and demand
Reasons for this round of price increase: First, the fourth quarter of each year is a peak season for panel sales, and the demand for TV manufacturers has increased. Therefore, for panel prices, TV manufacturers can only passively compromise. The main reason for this year is that Chinese and Korean brand manufacturers are pulling goods;
Secondly, due to the impact of production capacity, the supply of TV panels is very tight, especially for medium- and large-sized TV panels such as 40-inch and 65-inch TVs. Therefore, prices in November rose by another US $ 10, with an average increase of 5-8%. Judging from the current trend, the price increase will continue for a short period of time.
It can be seen that the price of multiple-size TVs has risen because the panel prices have risen sharply, and manufacturers cannot afford to absorb the cost of the price increase before they pass it on to consumers. In addition, the offline channel is still some time ago. The big winner of the product sales boom has maintained a higher proportion of sales than online stores. What is more noteworthy is that the popularity of smart TVs has reached a new high, which has exceeded 85%. The share of non-smart TVs is getting smaller and smaller. Smart TVs with rich functions have become the first choice for consumers.
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