There have been many rumors about Xiaomi's entry into the US market. This day may not be too far away. TechCrunch has learned that Xiaomi will soon sell its first mainstream product in the United States next month: Android set-top boxes.
At the Google I/O conference in May this year, Xiaomi released and displayed Mi Box, which is a millet box. However, Xiaomi has not revealed so far when this product will be sold. According to sources inside Xiaomi, this product will be sold in the United States and certain other markets in the “early fourth quarter of 2016â€. This may mean October.
It is not yet clear what the price of this product is, and it is estimated that the price of the millet box will be less than 100 US dollars (approximately 667 yuan). In the millet box product line that China is currently selling, the enhanced version of the most powerful hardware box in the millet box 3 is 399 yuan. In addition, the Chinese version of the millet box is equipped with Xiaomi customized Android system, and the overseas version uses the native Android TV.
Xiaomi declined to comment.
This product is very similar to the Apple TV set-top box, but equipped with an Android system. The millet box can play 4K video at a frame rate of 60 FPS and supports Dolby Digital Plus audio playback. In addition, the millet box supports HDMI 2.0a, equipped with a quad-core ARM processor, Mali 450 GPU, 2GB of RAM, and 8GB of internal storage. Xiaomi also provides a remote control for playing Android games on the TV.
Millet is expected to bring a very cost-effective product, and in the future millet may also launch other products in the US market, such as notebooks, drones, air purifiers, balance cars, and even smart rice cookers.
Of course, Xiaomi's box is not a smart phone, but it will be an important step for Xiaomi to explore the US market. Xiaomi currently sells mobile phones in more than 10 countries around the world. Xiaomi started from the Chinese home market and subsequently expanded to other Asian markets such as India, Singapore and Indonesia. Last summer, Xiaomi stepped out of Asia and announced his entry into the Brazilian market.
However, Xiaomi has been avoiding the US market. Many commentators speculate that this is due to the lack of patent support from Xiaomi. At present, Xiaomi has obtained a large number of patents, including patents obtained through transactions with Microsoft. Entering the US market is very important for Xiaomi, because the competition in the Chinese market is becoming increasingly fierce. In China, Huawei’s smartphone sales have recently surpassed Xiaomi. Xiaomi also faces competition in other key markets, such as India.
Hugo Barra, head of international operations at Xiaomi, said in an interview with Bloomberg that Xiaomi is preparing to enter the US smartphone market "in the near future," but that time may not be too fast. The millet box will be Xiaomi's first attempt, which will also help Xiaomi build a brand and increase its awareness among American consumers. For the past year or so, Xiaomi has sold mobile phone accessories to users in the United States and Europe through online channels.
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